Why Attend?

Why attend SiriusDecisions Summit 2017?

Join more than 3,000 of your peers for four full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders. SiriusDecisions 2017 Summit is the most intensive learning opportunity to get the most from your SiriusDecisions investment.

“The content at Summit is extremely relevant to a B2B marketer. You’d be hard-pressed to find this level of best practices, frameworks and foundational courses elsewhere.”
– Sarah Stansberry, SVP Solutions Marketing at Equifax

“The content at Summit was amazing. I feel like I learned so much that I can immediately apply with my team.”
– Michelle Fisher, Vice President of Marketing at Lanyon

Need to justify your trip to Summit?

Download our Justification Letter now!

 
The conference itself is composed of general sessions to unveil the latest b-to-b research and insights, intimate breakout sessions with SiriusDecisions analysts on niche topics, and customer case study presentations, all focused on operationalizing your company’s growth strategy.

Still need to do some arm-twisting to justify your trip? Let us help you with a persuasive letter!

Morgan Ingram ‏@morganjingram I had the best time @siriusdecisions this week! So many great connections made and so many things learned. #SDSummit
Lauren Brousell @LBrousell #SDSummit 2016 is in the books! So many great conversations, sessions and an amazing concert from @barenakedladies!
Rachel Moussa ‏@RachelMoussa Well done @siriusdecisions great conference, from start to close: Adopt, Operationalize, Optimize. Viva Las Vegas 2017! #SDSummit
Fred M. Isbell ‏@fmisbell Lots of awesome marketing insights from really smart people #SDSummit

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To:

From:

Re: SiriusDecisions 2017 Summit

I’d like to attend SiriusDecisions 2017 Summit on May 16-19 in Las Vegas. These are four (4) full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders. I will attend sessions that are directly applicable to improving operational processes and driving revenue in the year ahead. Upon my return, I will apply the techniques and ideas learned from my peers to benefit our company.

SiriusDecisions 2017 Summit is the most intensive learning opportunity to get the most from our SiriusDecisions investment. The conference itself is composed of general session to unveil the latest b-to-b research and insights, intimate breakout sessions with SiriusDecisions analysts on niche topics, and customer case study presentations, all focused on operationalizing our growth strategy.

In these times when we’re focused on getting the most out of what we have, I think it’s critical for us to learn from other successful customers and apply their experiences to our operations. Here are three projects where we would benefit:
• [add project or initiative] • [add project or initiative] • [add project or initiative]

This will also give me a chance to meet and engage with some of our technology partners. The Marketplace is a one-stop shop where I can discuss technology, extend capabilities, and pick up new ideas to drive even more productivity from our implementation.

Here is an approximate breakdown of conference costs:
Airfare: $500
Transportation: (round trip taxi from airport to hotel) $60
Hotel: (4 nights at $249) $996
Registration Fee (Early Bird Rate Client): $2295
Total: $3851

I’m currently working on ways to reduce expenses, including airfare specials, hotel discounts, ride sharing, and meals with vendors.

This conference should deliver a great ROI. I’ll learn how to better implement, operationalize and justify our marketing initiatives, with the confidence that the information I am receiving is from proven fact-based operational intelligence. I’ll also develop better contacts with marketing experts and gain knowledge to drive more leads, improve lead conversion, and align sales with marketing. This will pay off in streamlined practices, proven solutions, and a new network of peers to call upon for ideas or problem solving.

I will submit a report post-conference that will include executive summary, major takeaways, tips, and a set of recommended actions to maximize our current investment. Additionally, I can share relevant information on emerging opportunities with key personnel in marketing, sales, and the executive team.

Thank you for considering this request. I look forward to your reply.

Regards,