True InfluenceTrue Influence’s InsightBASE monitors and curates online behavior, signaling  B2B marketers to engage with prospects before they directly identify themselves as being in the market.

This new technology monitors billions of online activities of 28+ million businesspeople, capturing webpages visited and content consumed. InsightBASE then organizes intent, firmographic/demographic, and technology installation data to identify companies with surging real-time interest in a given product.

The InsightBASE subscription also includes full contact information for relevant titles within surging companies.

Use Cases include the launching of perfectly-timed Display Ad campaigns and/or automatically-triggered Email campaigns via integrations with Marketo, Oracle Eloqua, and SalesForce.

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