How IBM accelerates and de-risks the decision-making process

Tyler Kettle

Senior Advisor, Market Development and Insights, IBM

The pace of business at IBM demands faster access to better customer insight to improve product, marketing and service decisions. This reality drove the development of a unique and innovative Always-On Intelligence Program at IBM. In the program, engaged customers continuously help diagnose brand issues, understand content consumption, refine marketing messaging and experiences and validate and inspire new products. In fact, 84% of program members are now more interested in purchasing from IBM because their great experience.

Join Tyler to find out how IBM:

  • Accelerates and de-risks decisions across the enterprise
  • Sets new standards for what it means to be truly customer-led
  • Strengthens relationships with new stakeholders across the business
  • Improves brand perception and customer sentiment

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