Director, Content and Digital Marketing, Allocadia
At Allocadia, we set out to build a smarter, better-organized home for our marketing content using Uberflip and Marketo — a worthy project, but not a game-changer… or so we thought.
We would’ve chuckled if someone had said the project would also help us hit our MQL targets, reduce the load on our MOps people, become a pillar of our ABM program, and make our marketing content more useful to sellers in sales cycles.
But that’s exactly what happened: the tech behind our content had a much broader impact on marketing and sales than we ever imagined.
In this session, we’ll get into the practical details of how Allocadia:
Come hear the story!