How to Squeeze More Demand Gen, Sales Enablement & ABM Juice Out of Your Marketing Content

Matt Davis

Director, Content and Digital Marketing, Allocadia

At Allocadia, we set out to build a smarter, better-organized home for our marketing content using Uberflip and Marketo — a worthy project, but not a game-changer… or so we thought.

We would’ve chuckled if someone had said the project would also help us hit our MQL targets, reduce the load on our MOps people, become a pillar of our ABM program, and make our marketing content more useful to sellers in sales cycles.

But that’s exactly what happened: the tech behind our content had a much broader impact on marketing and sales than we ever imagined.

In this session, we’ll get into the practical details of how Allocadia:

  • Built a juicy content resource center, fully integrated with our existing Marketo plumbing
  • Customized over 700 mini-galleries of content for specific prospects in our ABM & prospecting efforts
  • Made our marketing content more discoverable & let less of it go to waste

Come hear the story!

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