Head of Marketing Operations, GE Power Digital
GE Power Digital is a new growth engine for the company. We are charged with the significant growth of “new logos” in a compressed time frame. The sales coverage map includes both named accounts (ABM) as well as geographic coverage. We needed a cost-effective solution to identify which targets specified in the coverage map were in the buying cycle. Discovering that would allow us to hit our aggressive key performance indicators. Using InsightBASE® from True Influence® we increased our new logo SALs plus increased the existing customer sales pipeline, exceeding targets.