Intent Signal Monitoring: Take the guess work out of who’s ready to buy now

Sarah Reynolds

Manager, Marketing Strategy and Programs, Salary.com

Salary.com was challenged with finding qualified accounts and contacts for a new vertical market sales team. In this session, Salary.com will highlight real-world results and best practices to share their path to ABM success. With the purchase of InsightBASE, the market leader in intent monitoring solutions, Salary.com is able to leverage buying signals to find in-market target accounts actively researching their products and solutions. These new insights drove measurable results and helped align their sales and marketing efforts.

  • Strategies for finding new, in-market accounts for your vertical ABM efforts
  • How to leverage buying signals to identify Marketing Qualified Accounts (MQAs)
  • The connection between intent signals and deal acceleration
  • Additional keyword and topic identification to source and engage qualified buyers
  • Marketing lessons from the sales perspective

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