Manager, Marketing Strategy and Programs, Salary.com
Salary.com was challenged with finding qualified accounts and contacts for a new vertical market sales team. In this session, Salary.com will highlight real-world results and best practices to share their path to ABM success. With the purchase of InsightBASE, the market leader in intent monitoring solutions, Salary.com is able to leverage buying signals to find in-market target accounts actively researching their products and solutions. These new insights drove measurable results and helped align their sales and marketing efforts.