Sr. Global Marketing Manager, Quest Software
One Identity, a business unit of Quest Software, is a leader in identity access management in on-premise, cloud, and hybrid environments. One Identity chose a focused ABM sales strategy to support its revenue goals while optimizing marketing resources. Their marketing team developed and implemented a plan to include InsightBASE® from True Influence® to provide essential data to inform marketing and sales about which companies have demonstrated an interest in IAM products.
This case study will outline how One Identity is using intent monitoring data to increase awareness of its IAM solutions; prioritize sales account coverage and accelerate sales opportunities.