How to Leverage Intent Monitoring for Sales and Marketing Success

Jodi Anderson

Sr. Global Marketing Manager, Quest Software

One Identity, a business unit of Quest Software, is a leader in identity access management in on-premise, cloud, and hybrid environments. One Identity chose a focused ABM sales strategy to support its revenue goals while optimizing marketing resources. Their marketing team developed and implemented a plan to include InsightBASE® from True Influence® to provide essential data to inform marketing and sales about which companies have demonstrated an interest in IAM products.

This case study will outline how One Identity is using intent monitoring data to increase awareness of its IAM solutions; prioritize sales account coverage and accelerate sales opportunities.

Key Takeaways:

  • Learn new ways to leverage intent monitoring to determine prospect interest level
  • Get actionable tips on how to use intent monitoring to help both sales and marketing address coverage priorities
  • Hear about useful ways to optimize messaging based on intent data topics

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