Evolution of the SDR Role: SAP Omnichannel Selling Strategies

Greg Pumilia

VP, Demand Generation Marketing, SAP

Your B2B customers are learning about and interacting with your brand through a growing number of channels throughout the buyer’s journey. Utilizing a host of tools and tactics to prepare for a relevant conversation and integrating the human touch with in a digital world is an art for reaching your results. Learn how SAP utilizes a host of channels such as events, inbound and outbound calling, email, digital and the growing social selling channels, to reach its ABM and demand generation goals.

Key takeaways:

  • How to evolve the SDR role to align with the increasing digital and social landscape
  • Leveraging the human touch with digital and social
  • How to get to the human conversation more quickly

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