Domo Gains Control of Lead Development & Attribution

Jared Conley

Sr. Manager, Integrated Campaigns, Domo

When you are responsible for demand gen, how do you know if low potential leads are actually that, or if they need more time and attention than your sales team is willing to spend? Join Jared Conley, Sr. Manager of Integrated Campaigns at Domo, as he talks about how they found a way to develop their low potential leads, drove higher lead qualification and measured the success of their outsourced demand generation.

  • Discover how to convert low potential leads to opportunities
  • Driving better lead qualification
  • Tackling the challenge of marketing attribution

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