Global Marketing Operations Director, Avaya
At the start of 2015, Avaya worked with 20+ vendors for driving their global demand generation. Between markets, regions and vendors, it was difficult to drive a consistent customer experience and standard quality operational procedures. After a secret-shopping check revealed a lack of awareness about a new priority product, it was time for a change.
In this session, Mike McKinnon, Avaya’s Director of Global Marketing Operations, shares Avaya’s insights on building a global demand generation strategy and how selecting the right global strategic partner can pave the road for sales alignment.