Executing a Global Demand Gen Strategy at Avaya

Mike McKinnon

Global Marketing Operations Director, Avaya

At the start of 2015, Avaya worked with 20+ vendors for driving their global demand generation. Between markets, regions and vendors, it was difficult to drive a consistent customer experience and standard quality operational procedures. After a secret-shopping check revealed a lack of awareness about a new priority product, it was time for a change.

In this session, Mike McKinnon, Avaya’s Director of Global Marketing Operations, shares Avaya’s insights on building a global demand generation strategy and how selecting the right global strategic partner can pave the road for sales alignment.

  • Lessons learned on global demand generation execution.
  • Aligning sales and marketing in a global environment.
  • Selecting a global partner for your demand generation needs.

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