Vice President Global Demand Centre & Marketing CTO, FIS Global
When it comes to marketing campaigns, there are a wide variety of moving pieces – content, email, sales enablement, creatives, ads, events, social media, etc – but none of these can be successful without careful consideration of the AUDIENCE. A marketer’s audience is their most important asset. Revenue growth ultimately begins with strategic audience identification, which then dictates all of the other marketing elements that follow.
Colin Day, the VP of the Global Demand Centre & Marketing CTO, for FIS – the world’s largest FinTech company – turned to Synthio’s Data as a Service platform to glean thousands of data points on his audience. The results were profound, to say the least.
What you will learn: