Getting Leads (and More!) from Your Blog: How One Company Generated a 778% Blog ROI

Howard J. Sewell

President, Spear Marketing Group

When Navicure, an Atlanta-based provider of cloud-based claims management and payment solutions, first re-launched their company blog, they did so with one goal: generating new sales leads and measurable ROI. In the first 9 months alone, the blog generated more than 500 net new sales leads, and more than 20 percent of those leads requested sales contact. Find out how they did it.

You’ll learn:

  • How to structure a blog for demand creation
  • How to leverage blog content for lead nurturing
  • Practical, usable tips on content, subscriptions, SEO and more

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