ABM Next Level: Learn How to Hit the Accelerator with Better Experiences

Jennifer Pockell Dimas

Vice President, Integrated Marketing and Business Operations, Plex

Aaron Dun

Senior Vice President, Marketing, SnapApp

Are you making the most of your account-based marketing (ABM) efforts? When you have a finite list of targets, every interaction counts – you can’t depend on old school ideas that rely on generic content and mass market campaigns to break through to your buyers. Instead, modern marketers are creating more engaging content that drives real conversations, vs. a static, one-way flow of information, to support their ABM strategies.

In this session, you’ll learn how marketers can unleash their ABM programs with interactive experiences. You’ll learn:

  • How to look beyond the persona and determine what content and campaigns really matter to your audience at a given moment in time
  • How engaging, interactive content creates more value for buyers, drives more engagement and accelerates leads into the funnel
  • Best practices for getting started – the resources, tools, and team required to execute

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