Vice President, Integrated Marketing and Business Operations, Plex
Senior Vice President, Marketing, SnapApp
Are you making the most of your account-based marketing (ABM) efforts? When you have a finite list of targets, every interaction counts – you can’t depend on old school ideas that rely on generic content and mass market campaigns to break through to your buyers. Instead, modern marketers are creating more engaging content that drives real conversations, vs. a static, one-way flow of information, to support their ABM strategies.
In this session, you’ll learn how marketers can unleash their ABM programs with interactive experiences. You’ll learn: