The Power of Interactive: How to Engage & Convert Buyers with One-to-One Experiences

Matt Heinz

President and Founder, Heinz Marketing

Aaron Dun

Senior Vice President, Marketing, SnapApp

B2B marketers are engaged in a race to the bottom — we rely too heavily on generic, lead-gated whitepapers as the cornerstone of our strategies. It all looks and sounds the same, creating too much noise that is boring our buyers to tears.

So how do marketers break through and connect in a more meaningful way? By creating interesting and engaging content that drives dynamic conversations with your prospects – leading more directly to qualification and conversion.

Join us for a conversation on how real marketers are unleashing their marketing programs with interactive experiences. In this session you will learn:

  • Why and how interactive content creates more value for buyers, drives more engagement and accelerates leads into the funnel
  • How to determine what content and campaigns you need to truly engage with your audiences
  • Best practices for getting started — the resources, tools, and team required to execute

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