How Illumina Is Using Seismic To Improve Commercial Performance

Kathleen Pierce

Director, Content Operations, Illumina

Illumina’s sales and customer success teams weren’t able to find the right materials to interact with their customer and prospects, leading to thousands of one-off requests to the marketing team. At the global sales meeting after launching Seismic, Illumina’s CEO said, “everyone is talking about Seismic and it’s really taking off.”

Learn how Illumina is now:

  • Increasing use of high-value selling materials, such as price estimators and sales prep materials, with LiveDocs® technology
  • Streamlining sales cycles and increasing seller efficiency with LiveSend
  • Improving sales-marketing-support alignment and streamlining content-marketing strategy by providing a single source of truth with integrated analytics
  • Supporting regulated markets through validated system integrations, desktop sync, and LiveDocs
  • Improving distributor channel performance through integration, cobranding, and analytics

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