Sales Enablement Manager, SAVO Group
VP, Sales Operations and Marketing, CUNA Mutual Group
Despite the fact that companies today are spending an estimated $8.2M on content, sales conversations are still falling flat. Time and resources are spent focusing on getting all of that content in front of sellers, but at some point it becomes content overload. Less can be more, especially when content is delivered with coaching, guidance and the expertise of subject matter experts.
In this session learning how the sales enablement team at CUNA Mutual Group has leveraged SAVO to align key sales initiatives and processes to their buyers journey, elevating the conversations their sellers are having with future customers.
Attendees will learn: