Infusionsoft’s Omnichannel Secret Weapon for Doubling Conversions

Andrew Taylor

Head of Acquisition Marketing, Infusionsoft

Omnichannel. It’s *the* marketing buzzword that’s not going away. For today’s marketers it is a requirement to create a seamless way to execute highly targeted campaigns across multiple channels – and do so at scale. And with decreases in response rates of traditional channels of phone and email, omnichannel is a must to reach their target buyer’s.

In this session, Infusionsoft’s Shawna Stephenson, seasoned DemandGen leader, will dive into her team’s omnichannel strategy, including their secret weapon – Radius. Leveraging rich intelligence and network effect driven B2B data, integrated into her on-and-offline channels, Infusionsoft has seen a significant uptick in their ability to reach, educate and ultimately convert new customers.

Learn how you, too, can see results like:

  • 2.5x increase in the number of conversions on OmniChannel Campaigns
  • Significantly decreased CAC in less than a ten months
  • Consistent message and experience across all channels, optimized for organic growth

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