Head of Acquisition Marketing, Infusionsoft
Omnichannel. It’s *the* marketing buzzword that’s not going away. For today’s marketers it is a requirement to create a seamless way to execute highly targeted campaigns across multiple channels – and do so at scale. And with decreases in response rates of traditional channels of phone and email, omnichannel is a must to reach their target buyer’s.
In this session, Infusionsoft’s Shawna Stephenson, seasoned DemandGen leader, will dive into her team’s omnichannel strategy, including their secret weapon – Radius. Leveraging rich intelligence and network effect driven B2B data, integrated into her on-and-offline channels, Infusionsoft has seen a significant uptick in their ability to reach, educate and ultimately convert new customers.
Learn how you, too, can see results like: