Poised for Growth: How to Experiment to Optimize Every Customer’s Journey

Brion Hickey

Growth, Cisco

Hudson Arnold

Senior Strategy Consultant, Optimizely

You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to explicit strategy to position your org for triple digit growth

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