Webinars That Rock

Mark Bornstein

VP Content Marketing, ON24

Webinars are the best way to have meaningful interactions with your prospects, but do your webinars rock?

In this session, Mark Bornstein, VP of Content Marketing for ON24 will show you how to build engagement-based webinars that drive prospects through the buying cycle and increase pipeline and revenue.

This session will feature:

  • Webinar examples from leading brands, including IBM, Wells Fargo, Athena Health, Twitter, Avon, and more
  • Keys to building engagement-driven webinars
  • Measure engagement to find your best leads
  • Use webinars to drive ABM and nurture programs

This session will show you how to reinvent your webinar programs to generate higher quality leads and drive more pipeline.

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