Microsoft’s Transformation: 5 Realistic Strategies for Building a Best-In-Class Demand Center

Charles Eichenbaum

Director of Marketing Technologies and Operations, Microsoft

Marcel Florez

President, N3

Microsoft increased their qualified pipeline by 42% amid a complete disruption in buyer behavior. But how did they get there – and how can you leverage their learnings to drive more revenue for your organization?

Join Microsoft’s Charles Eichenbaum as he shares an inside view into how Microsoft developed a ROI award-winning Demand Center and transformed its sales and marketing strategies to not only survive but thrive in an ever-changing buyer’s landscape.

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