How MRP’s Predictive Software and Services Helped Oracle Optimize Every Stage of their Funnel

Diana Reed

Marketing Director, Oracle

MRP offers predictive customer acquisition software and services that enables Oracle to not only receive higher-quality leads, but to get the intelligence and tactical execution they need to nurture those prospects all the way through to conversion.

In this case study, Diana Reed, a Marketing Director at Oracle, talks about how MRP’s predictive software and end-to-end services help her ‘stay ahead of the game’ in her marketing efforts by:

  • Identifying untouched, in-market prospects
  • Tracking the pre-purchase research behaviors of their target account list
  • Nurturing prospects with fresh, impactful creative for direct mailers, incentive campaigns, and landing pages
  • Delivering consistently high quality leads to their inside sales team

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