Doubling SQLs With A Constant Budget – Driving Engagement Through Content

George Gallate

CMO, Merkle

This high energy session will outline the six key areas Merkle focuses on to drive growth. Merkle’s CMO, George Gallate explains what drives Merkle’s marketing and uses unmasked data to show how they doubled their SQLs with a constant budget. Gallate will cover marketing’s two functions; demand generation and reputation development and outline their industry leading social ambassador program.

This program, ‘Merkle 2.U’ enables Merkle employees to:

  • More easily share social content thereby increasing their participation
  • Search, discover and share content through their own social networks
  • Help the company brand and increase reach

Social is now Merkle’s fastest growing lead source and Merkle’s staff have six times the engagement of the average employee.

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