How MarianaIQ became the “Magic Bullet of Marketing” for Zendesk

Vijay Mani

VP, Growth, Zendesk

Venkat Nagaswamy

CEO, MarianaIQ

For B2B sales organizations, a steep and costly hurdle has been identifying and reaching quality leads. Vijay Mani of Zendesk will explain how, by partnering with Deep Learning platform provider MarianaIQ, his lead generation and engagement efforts were transformed into what he considers to be the future model for ad buying and prospect conversion.

  • Learn how A.I. and Deep Learning have evolved lead generation
  • How social targeting allows precise engagement of the exact targets a B2B marketer wants to reach
  • How this highly-evolved targeting improves ROI, while actually reducing advertising costs

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