Sr. Director Marketing, TIBCO
Chief Executive Officer, LookBookHQ
Marketers spend time and money producing content that will engage and qualify prospects at speed, but the traditional nurture model is preventing these goals from being met. The team at TIBCO was looking for a way to increase content engagement, boost conversion rates and improve funnel velocity. Partnering with LookBookHQ, they changed how their content is delivered, allowing prospects to self-nurture at their own pace.
As a result, TIBCO’s engaged prospects represent a 92% higher SQL conversion rate and 61% higher opportunity value, proving that the way content is delivered impacts the business outcome.
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