Digital First: How Rockwell Automation Increased Website Engagement

Nina LoCicero

Global Manager, Digital Marketing, Rockwell Automation

What works in one market might not necessarily work in others. In a global economy, where brands must reach people across cultures, languages, and geographies, success lies in recognizing the differences. With your corporate website acting as a first introduction to your brand for many buyers, it is vitally important that your message resonates across borders and languages. Learn more about the framework needed to take on complex localization projects. From the set-up of organizational workflows for website localization tasks to the process of updating and relocalizing content on a consistent basis, discover how increase engagement with your most important pieces of content. This session is designed for Content Marketers, Digital Marketers, and Strategists.

Learn how to:

  • Simplify the challenges of going global
  • Define and deploy a global content strategy and customer engagement model across global and regional marketing
  • Reuse corporate brand assets and content while enabling local teams to tailor their message

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