How Cisco Addressed and Streamlined Creative Services with an Internal In-House Team

Rafael Renovato

Global Delivery Manager, Cisco

Lisa Fedele

Sr Manager, Marketing and Communications Resource Center, Cisco

In today’s marketing landscape, managing budget and the ever-changing business needs can be a challenge across teams. As organizations work to become more agile, achieving this at scale can be a challenge. This session will outline the framework for how Cisco built and implemented an in-house creative team to meet the needs of various business units.

Learn how to:

  • Structure an internal global team
  • Implement a system for that allows for scale while maintaining SLAs
  • What metrics to use to drive agility and continuous improvement

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