VP Global Brand, Demand & Digital Marketing, DXC Technology
ABM & Pursuit Marketing CoE Leader, DXC Technology
In today’s complex landscape of technology solutions and services, marketers and sellers are uniquely challenged by lengthy buying cycles, multiple stakeholders, and increased competition.
To tackle these challenges and help drive key deals, DXC Technology, a global leader in technology-enabled business solutions, developed a sophisticated approach to Account-Based Marketing by building qualified pursuit marketing teams and leveraging LinkedIn Account Targeting. They also drove unique Sales Alignment to improve their revenue impact.
In this session, DXC’s VP of Global Brand, Demand & Digital Marketing, Nick Panayi, and ABM & Pursuit Marketing CoE Leader, Dorothea Gosling, will: