LinkedIn and Ledger Bennett: Global Growth and Acquisition at Scale

Neil Rongstad

Director, Digital Marketing, LinkedIn

With great change comes great opportunity. This session tells the story of how LinkedIn Talent Solutions shifted to a central marketing model with multi-regional needs, motivated massive improvements to lead generation and customer marketing. This shift was responsible for over $625M in quarterly revenue. Using a focused, multi-channel strategy, the Global Acquisition team delivered more predictable results and growth than ever before.

Learn about:

  • The opportunities and challenges of shifting to a central marketing model
  • The power of mapping out your customer journey end to end
  • How to improve partnership and collaboration with Sales Dev
  • How to prioritize leads for better conversion and deal size
  • How to increase capacity inside and outside of your team

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