The power of database intelligence

Justin Lombardelli

Director, Marketing Operations, AppDynamics

AppDynamics leverages Leadspace’s solution to optimize their sales and marketing. AppDynamics had a database full of conflicts and missing data that made it difficult to market effectively.

After implementing Leadspace, they had a clear view of their customer, resulting in significantly better sales efficiency and increase in lead conversion.

Key Takeaways:

  • Highlight the value of understanding your known and unknown audience
  • Activate your data to run efficient and effective marketing campaigns
  • Prioritize your database by persona and predictive score to drive 2x the MQLs

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