Hootsuite Infuses its ABM Program with Predictive Insights

Gary Amaral

Senior Director, Demand Generation, Hootsuite

Account-based marketing has hit a second growth spurt, as teams move beyond just learning about ABM and want to establish the best account-centric programs to support their business objectives and company growth goals. Hootsuite is in one such transition, having spent the past year piloting various ABM tactics and campaigns to determine how to best increase the effectiveness of its marketing and sales teams.

Join this session to learn how Lattice’s predictive platform supports Hootsuite’s full ABM roll out with account-centric insights and targeted campaigns.

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