Discover How Terminus Powers Their Account-Based Marketing Technology’s Attribution and Validation Using KickFire’s IP Address-to-Company Identification

Bryan Brown

Chief Product Officer, Terminus

In this session, Bryan Brown, Chief Product Officer at Terminus — the industry’s leading ABM powerhouse — will provide a blueprint for selecting KickFire’s IP-to-Company intelligence to help power their core product. By tapping into KickFire’s best-in-class data, Terminus exponentially increased accurate identification of target accounts and validated attribution for their customers’ ABM strategies.

What you will learn:

  • Guided steps to vendor selection criteria
  • The rise of IP address intelligence in MarTech
  • KickFire’s critical role of providing IP-to-company identification to Terminus
  • Building partnerships — The KickFire difference

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