Taming the Content Beast: Intelligent Content Marketing And Analytics With Kapost

Robin Caputo

Chief Marketing Officer, Datavail

Content still remains king when it comes to engaging potential leads and driving new business. But most organizations struggle with the chaos of planning for and producing new, targeted content efficiently that resonates with their audience. Organizations need a better way to plan, create and organize their content.

Key Takeaways:

  • How the right tool can increase content production efficiency
  • The advantages of having an overview of stages of content in production
  • Visibility and accountability that enables smart resource planning among marketing staff and contributors
  • How increased, targeted content can lead to more qualified leads resulting in increased revenue

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