Lead Generation Manager, Integrate
Director, Demand & Lifecycle Marketing, Pluralsight
We’re all hearing the call for more and better leads, more sales pipeline and ultimately more revenue. So, where do we start or re-start? What tech is best? How big of a team do we need? How do we efficiently invest our budget to scale outcomes?
Whether you are years into your company’s B2B marketing journey, or just starting to get your hands dirty, taking a holistic approach to your marketing technology and processes is essential in building a revenue-accountable marketing organization. You’ll walk away from this presentation with an understanding of how to: