Beyond the Basics of ABM: Create Your 45-Day ABM Action Plan

Tracy Eiler

CMO, InsideView

Andrea Austin

VP Enterprise Sales, InsideView

Colleen Rombach

Sr Manager, Demand Generation, InsideView

Ramona Elliott

Sr Manager, Sales Development, InsideView

Account-Based Marketing is a red-hot topic. There’s a seemingly endless amount of information about why ABM is important, what tools you should be utilizing, and measures of success. But we’ve been so focused on the high-level components that we’ve overlooked the operational elements of ABM that will make or break our success.

Now it’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.

During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and tested and successful program tactics. This session will reveal new thinking on how to operationalize your ABM initiative based on real-world learnings. We’ll share an action plan for finding your total addressable market and defining your best targets—the foundation for every ABM initiative.

Attendees will go back to the office equipped to:

  • Identify the right targets for your program
  • Use insights to scale personalized ABM “plays”
  • Orchestrate motions between demand gen and sales development
  • Avoid common obstacles to operationalizing ABM

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