Cisco isn’t changing the world…

Cristina Melluzzi

Head of Customer Advocacy, CISCO EMEA

…their customers are. Being customer first is no longer an option but a business imperative. Join Cristina Melluzzi, Head of Customer Advocacy, CISCO EMEA as she breaks down how organizations can become market leaders by focussing on advocacy rather than acquisition.

Key takeaways from this session are:

  • How to turn a reference program into an advocacy force
  • How to scale and grow customer relationships at scale
  • How to create an authentic brand that fuels enterprise growth

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