How To Crowd Source Your Customers Voice To Drive Pipeline

Tiffany Beddow

Senior Customer Marketing Manager, ON24

Sharing your customers’ successes to generate new business isn’t a new concept, it’s just plain smart marketing. But how do you scale your efforts? At ON24, it all starts with customer engagement. In this session, learn how ON24 crowdsources and amplifies their customer’s voices to drive their content strategy and most importantly, their pipeline.

From this session, you will takeaway:

  • Methods to engage your customer base and inspire them to help your pipeline
  • Scalable strategies to produce and distribute authentic customer content
  • Social proof tactics that positively impact and influence your demand gen efforts

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