Creating a Customer Advocacy Movement: How to Go Beyond References and Measure the Impact

Alyssa Smrekar

Director of Customer Marketing, Okta

Business have long used customer references and word of mouth marketing to close business. But in today’s digital age, the channels and opportunities for customer advocacy have multiplied, leaving many businesses not sure where to start. In this session, see how Okta discovered, nurtured and mobilized their best customers and to impact the business and amplify the brand.

You will learn how to:

  • Engage your own customers for advocacy that benefits both you and the customer
  • Turn your customers into a content marketing machine
  • Apply a customer-first lens to every piece of the business
  • Recognize, reward and track impact using a Customer Advocacy Score

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