Customer Advocacy is the new Demand Gen

Peter Garza

VP Marketing, Intouch Health

Programmatic ads, emails, marketing automation, content marketing, webinars, and tradeshows, what do they all have in common? They are traditional B2B demand generation / marketing methods that are starting to experience some declining returns. Today, how do you bet grow your business and get your name into your prospect’s conversations? By systematically leveraging your customer base.

Join Peter Garza, InTouch Health’s VP of Marketing, as he walks through the steps in creating an organizational buy-in that harnesses the power of your customer base voice for explosive growth.

Takeaways From This Session:

  • Discover the heavy opportunity costs business when companies neglect their customers
  • How to systemically engage your customer base and scale advocacy efforts to generate the three R’s (Referrals, References, and Renewals)
  • How to gain buy-in from the top down (especially your CEO and CFO)

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