Align Sales and Marketing With Sales Enablement

Tracy Eiler

Chief Marketing Officer, InsideView

Joe Andrews

Vice President, Product Marketing, InsideView

Haley Katsman

Director, Account Development, Highspot

What if you could find a sales enablement solution capable of improving sales performance and conversion rates – with the ability to back that claim with analytics? What if you could triangulate data on quota attainment, win rates, and content used?

Learn how leading market intelligence company InsideView leverages sales enablement technology and processes to ensure sales reps can quickly find the content the need and connect with target audiences throughout the customer journey.

Tracy Eiler, Chief Marketing Officer and author of the sales and marketing alignment book, “Aligned to Achieve,” and Joe Andrews, Vice President of Product Marketing, will explain how InsideView solved its need for improved content discoverability, more effective customer engagement, and deeper content performance analytics by using the power of sales enablement.

The presentation will address:

  • How to assess your organization’s needs for a sales enablement/asset management solution
  • What to look for when researching sales enablement vendors
  • The importance of involving sales, marketing, and leadership in the selection process
  • How to improve sales performance and drive improved time-to-close by providing the right content, at the right time, in the right context
  • How to drive rapid adoption to get the most out of your new solution

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