Customer Feedback Loop: Transparency, Insights, Success

Michele Aymold

VP of Marketing, G2 Crowd

Sean Zinsmeister

VP of Product Marketing, Infer

Today, 85 percent of tech buyers are reading up to ten online reviews before making a purchase. Customer stories have become vital when trying to build awareness and credibility for innovative technology. Peer-to-peer insight is keeping customers talking, and forcing B2B solution providers to join the conversation.

In this session, Sean Zinsmeister, VP of Product Marketing and Michele Aymold, VP of Marketing, will talk about using G2 Crowd reviews and customer feedback for sales enablement to drive product direction, and to remain competitive in a growing market.

What you will learn:

  • How customer feedback can give you insights into market trends and influence product direction
  • The process for creating a customer advocacy program and encouraging reviews
  • How to share your success with prospects and your customers

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