VP of Marketing, G2 Crowd
VP of Product Marketing, Infer
Today, 85 percent of tech buyers are reading up to ten online reviews before making a purchase. Customer stories have become vital when trying to build awareness and credibility for innovative technology. Peer-to-peer insight is keeping customers talking, and forcing B2B solution providers to join the conversation.
In this session, Sean Zinsmeister, VP of Product Marketing and Michele Aymold, VP of Marketing, will talk about using G2 Crowd reviews and customer feedback for sales enablement to drive product direction, and to remain competitive in a growing market.
What you will learn: