Customer Reviews – Leveraging Crowdsourced Data in Your Marketing Programs

Brad Rosen

VP of Customer Success, G2 Crowd

Karen Steele

VP of Corporate Marketing, Marketo

Where does customer feedback fit into your marketing strategy? By leveraging the feedback of users alongside marketing analysis, companies can improve both product and marketing campaigns, appealing to current and future customer alike.

Karen Steele, VP of Corporate Marketing for Marketo, will explain the process from review generation, to competitive data analysis, and ultimately sales and marketing enablement.

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