Connecting the Dots in a B2B Customer Journey

Barbara Wingle

Executive Director, Strategic Marketing and Analytics, Revana

J.J. Kardwell

CEO and Co-founder, EverString

Today business professionals have thousands of signals at their disposal. Unfortunately, as single data points they mean little to nothing. By leveraging the most relevant 20,000 data variables and dynamically combining the power of advanced analytics and sales best practices, FedEx dramatically accelerated pipeline creation and increased the value of their closed-won deals.

During this session learn how connecting the dots can help you find, engage and close the right accounts.

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