How to Build a Martech Stack That Fits Your Company’s Needs

Maria Pergolino

SVP Marketing and Sales Development, Apttus

Matt Amundson

VP of Sales Development and Field Marketing, EverString

Today we have more choices in Marketing Technology providers than ever before. From platforms to point solutions, if there’s a marketing need someone has built a product to service it. But how do you know what investment to make? What are the best ways to evaluate whether a solution will have the biggest impact on your business? How do you know if someone else’s tech stack will work for your company?

In this session, Maria Pergolino, SVP of Marketing and Sales Development at Apttus, will discuss how to build a tech stack that will have the biggest impact on your business, specific to your unique needs.

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