CEO & Co-founder, Engagio
SVP Marketing and Sales Development, Apttus
Leading your organization takes vision, and having a vision means being on the cutting edge of the newest and hottest movements in B2B markets. It’s becoming more and more clear that Account Based strategies are the future. You must learn to orchestrate genius relevant, human connections if you want to win in today’s competitive environment. Inbound is no longer enough. “Robo-spam” is now detrimental to our outbound efforts. You must adopt the Account Based mindset and align your entire organization if you want to land bigger deals and expand existing relationships.