Marketing Operations Director, VersionOne
VP Global Digital Strategy and Operations, Hortonworks
The world of marketing is evolving quicker than ever, and companies that are deploying Account Based Marketing are reaping the biggest rewards. ABM is not just a buzzword, it’s a real strategy that delivers big results.
Whether you’re just starting to formulate ABM or have been running campaigns successfully, you’ll want to take a closer look at the fundamental pieces of your ABM program that can make or break your efforts. Get these wrong, and it will be a constant uphill battle. Get these right, and you’ll be the hero at your company.