Data By Itself Is Dumb – Aligning It Gives You Wisdom

Joe Santos

Director, Data Strategy and Management, Pegasystems

Sean Crowley

Leader, Integrated Marketing for Sales & Marketing Solutions, Dun & Bradstreet

If you see empty or inaccurate fields in your CRM or MAP simply as elements that need to be filled in by a 3rd party data provider, then you are thinking too myopically. Data by itself is a discreet entity – it is merely information. When viewed holistically within your entire MarTech, AdTech and SalesTech ecosystem – now you’re talking about insight and wisdom.

Please join Joe Santos, Director of Data Strategy at Pegasystems, and Sean Crowley, Leader of Integrated Marketing at Dun & Bradstreet for a lively discussion about how data can be a strategic growth driver for your business. Joe will detail how Pegasystems shifted their thinking from data management to data curation and sales acceleration. In doing so, they improved data validation and quality measures; and help reduce time to engage with prospects.

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