ABM in the Real World: A Look Behind the Curtain at Brightcove’s Journey with ABM

Peter Isaacson

CMO, Demandbase

Chris Bondhus

Senior Director, Demand Generation, Brightcove

Join Peter Isaacson and Chris Bondhus, to hear real world stories for ABM adoption–the challenges and the triumphs.

You’ll hear a first-hand account of how Brightcove adopted and expanded an ABM strategy, highlighting tips for success and outlining challenges to expect when rolling out ABM at your organization. From list creation to personalizing the buyer’s journey to optimizing and expanding your efforts, Peter and Chris will provide insight and examples of how ABM is aligning Sales and Marketing while improving Brightcove’s pipeline and revenue.

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