Artificial Intelligence in an ABM World: Establishing Intimacy at Scale

Peter Isaacson

CMO, Demandbase

For years, marketers have been promised that technology was going to make our marketing better, more relevant, more intimate. But it has failed to deliver on that promise. Instead, we’ve used technology to litter the internet with billions of meaningless ads, fill spam folders with millions of junk emails, and forced visitors to navigate drop down menus with hundreds of navigation choices. But the combination of AI and ABM is set to change this.

Find out how companies are using this powerful combination to deliver more meaningful and contextualized content that can really deliver intimacy at scale.

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