Engagement Economy: Understanding ROI- From Field Marketing Events to Large Conferences

Dane Risley

VP Enterprise Solutions, Cvent

Brad Gillespie

Chief Marketing Officer, Octiv

See how organizations leverage Cvent’s solution to optimize their events and maximize ROI.

In this case study, learn how our customers used our solution to:

  • Optimize the ‘attendee journey’ to capture actionable insights
  • Increase engagement by fostering human connections
  • Integrate event and marketing suite technologies to maximize ROI

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