How Manulife Used Content Technology to Avoid $1.2 Million in Production Costs

Shawna Dennis

AVP, Content Marketing, Manulife

Like many global brands, Manulife’s content marketing team was scattered across different departments. With little communication between stakeholders, the insurance firm struggled to create a unified brand voice and develop an efficient content creation system. Manulife partnered with Contently to access its content sharing, localization, and analytics platform features. The result was a revamped, data-driven content operation where departments could collaborate on, rather than cannibalize, each other’s content.

Key takeaways:

  • The benefits of using content technology to improve collaboration between enterprise teams
  • A methodology for tracking ROI and cost savings per piece of content
  • How to scale a global content operation

Back to Case Studies