AVP, Content Marketing, Manulife
Like many global brands, Manulife’s content marketing team was scattered across different departments. With little communication between stakeholders, the insurance firm struggled to create a unified brand voice and develop an efficient content creation system. Manulife partnered with Contently to access its content sharing, localization, and analytics platform features. The result was a revamped, data-driven content operation where departments could collaborate on, rather than cannibalize, each other’s content.